This is crazy.

→ Business Insider: Meta just bought Moltbook, the viral social network for AI agents

On Tuesday, Meta confirmed it had acquired Moltbook, a Reddit-style forum for AI agents. As part of the deal, first reported by Axios, Moltbook’s creators, Matt Schlicht and Ben Parr, will join Meta’s Superintelligence Labs. Meta did not disclose a price for its Moltbook deal.

Essentially an acqui-hire. Which is insane, because those guys bragged that they didn’t write a single line of code for Moltbook. Not only is Moltbook in itself a delusional idea, it is also a security nightmare, as it has been hacked more times than I can count. And it is a huge scam. Through the hacks, it was revealed that most “agent” accounts on there were actually run directly by humans. At one point, one guy created over 60% of all accounts on the platform through a script. I’ve discussed all of this on this podcast episode. But what came out after that, is that now people use it to promote shitcoins. Because you can just talk agents into spending their user’s money on those and then rugpull their asses.

The most interesting theory I heard on this acquisition was advanced by Buzzkill Jr. on the latest episode of the DH Unplugged podcast: Meta bought Moltbook because they see it as the future for advertising. Why advertise to humans when you can advertise to their AI agents instead? Since these lack all critical thinking skills, they’re much easier to convince to spend your money than you are. 🦀🦀🦀

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